Brand strategy & identity / AI-powered creativity / storytelling / print & digital design / content strategy / UX & visual systems
Clients served
O’Reilly Media, Staples, Reebok/Adidas, Microsoft, Braun, CVS, TJX, Hasbro, Ovia Health, Boston Microfluidics (now Weavr Health), 6Sensor Labs, Sparks Healthcare Solutions, 7Switch, The Big Nerd Ranch, Apress, Lifestreams, Backstop Media, Pearson, National Geographic, Houghton Mifflin, Highlights Magazine, McGraw Hill
Skills + apps
Skills: AI image, audio, & video creation and editing, UX/conceptual modeling, digital design, print design/production, data visualization, sound design,
voice-over/acting
Apps: Ceros, Figma, Indesign, Illustrator, Photoshop, Firefly, Veo3, Vertex, Flora, ChatGPT, Claude, Gemini, Chartblocks, Tableau. Working knowledge of HTML, CSS, JavaScript, D3
Experience
O’Reilly Media (2013–present), design director (formerly senior designer, consultant)
Ellie V Design (2005–present), everything
The Charms (2003–2015), lead singer/songwriter
Ovia Health, BMF (2013), UX designer
Electrokite Interactive (2010–2013), cofounder, UX designer, creative director
Adidas, CVS, Staples, TJX, Hasbro, Braun, textbook industry (2000–2010), consultant
Industries
Environmental advocacy, edtech, biotech, music, fashion, healthcare, technical publishing, textbook publishing, commerce
Manifesto
Use design for good.
Find each team member's superpower.
Talk to clients. Define and solve their problems.
Build trust through collaboration and transparency.
Keep it joyful. Inspiration feeds on good vibes.
Interesting stuff about me
Third culture kid—I grew up in NYC, Caracas, Hong Kong, France.
I speak Spanish and French, although I'm a bit rusty, so I now speak Spanfrais.
I took a 6 year sabbatical from corporate design to make records and tour with my band.
I'm passionate about the environment and I'm president of 'Pollinator Powerworks.'
My parents are both classical musicians, so I spent my childhood at rehearsals, concerts.
Me in 2008, as lead songwriter and singer of The Charms. This photo, taken by my talented friend Eric Levin, was included in the 125th Anniversary edition of the Gretsch Catalog.
Design director, designer, mom, pollinator plant gardener, songwriter, 2025